Follower count is the cheapest number on the internet to fake, and it is the number creators price on
We check engagement patterns, comment quality, growth curves, geography and overlap with creators we already have data on
A creator with 40k engaged crypto natives beats one with 400k inflated followers, and usually costs less
A link and a hashtag produces a post that explains nothing and convinces nobody
Briefs carry the mechanics, the honest tradeoffs and the disclosure requirements, with content review before publication
A post that gets the mechanics right keeps working long after the campaign budget is spent
Fixed upfront payment ends the creator's incentive the moment the post goes live
We structure a fixed fee for the work plus a performance component for the outcome, tracked per placement
Budget then moves toward the creators who actually deliver wallets instead of the ones who delivered a screenshot
NovaReach
"Their Marketing Strategy Actually Delivered Results - Not Just Promises."
Thanks to the team's marketing efforts, we saw a significant increase in qualified leads within the first month. They didn't just ...
Alina Moroz
Head of Growth
CryptoLaunchpad
"They Understood Our Audience Better Than We Did."
The team quickly grasped our niche and crafted campaigns that truly resonated with our community. From messaging to visuals and ch...
Denys Hrytsenko
CEO, Founder
BlockWave
"From Zero Visibility to a Strong Brand Presence."
We came in with almost no online presence, and within weeks the team helped us build a clear brand voice and marketing direction. ...
Iryna Koval
Co-founder
We look past the follower number at engagement patterns, comment quality, follower growth curves, audience geography and overlap with creators we already have data on. A creator with 40k engaged crypto natives beats one with 400k inflated followers, and it is usually cheaper.
Sometimes, and it needs care. Token payment aligns incentives but creates sell pressure and disclosure obligations, so it works best with vesting and clear terms. Most campaigns we run use a mix: a fixed fee for the work plus a performance component for the outcome.
Yes — every placement gets its own tracking, followed through to connected wallets and first onchain actions. Attribution in crypto is never perfect, because people see a post and arrive from somewhere else later, so we report both tracked conversion and modelled lift rather than pretending one number is complete.
It is prevented in the brief and the contract. Briefs carry the mechanics and the claims that must not be made; contracts include content review before publication and a correction obligation. An inaccurate post about your tokenomics does more damage than the campaign was worth.
It depends far more on the tier mix than the headline number. A cohort of mid-tier creators with genuinely engaged audiences typically outperforms a single large name at the same cost, and gives you data on several audiences instead of one. We plan the mix against your target cost per connected wallet.
