DESH Group: Full-cycle Web3 Agency

From idea to a usable

cloud Aphone product

About the project

APhone is a decentralized cloud smartphone that provides access to Web3 applications on any device. Just one NFT key, and you can launch a virtual phone with access to Web3, wallets, DeFi, games, chats, and marketplaces.

Industry

WEB3

Delivered

UI/UX Design

Branding

Tech stack

Figma

Jitter

Adobe

Outcome

500k+

Scalable UX and clear flows supported high-volume user onboarding.

$700k+

Revenue in 6 months. Purchase and upgrade flows were build trust.

/01 //

about PRODUCT

APHONE is a cloud-based smartphone product that gives users remote access to a high-performance mobile environment, removing hardware limitations for Web3 apps, games, and multi-account usage.

The product came to us at the idea stage, without a defined interface logic, interaction structure, or clear user experience model. There was no established way to explain a complex cloud and DePIN-based system to users in a simple, trustworthy manner. The challenge was to translate infrastructure-level technology into a clear, usable product — while keeping the interface flexible enough to evolve alongside rapidly growing features and new use cases.

Our role was to shape the product experience from the ground up, defining how users interact with a virtual device, understand system states, and feel in control of a technically complex cloud environment.

/02 //

workflow

APhone was not built in fixed phases. After the first MVP, the product continuously evolved — new features, mechanics, and flows were added while the design system adapted in real time.

/03 //

problem & solution

Design helped APhone grow fast without becoming chaotic — turning constant change into a controlled, scalable product evolution.

Main problems

1.Complex Web3 idea, no clear product shape

APhone started as a broad DePIN and Web3 concept without a clear product structure or user-facing logic. The value proposition was hard to grasp, especially for users unfamiliar with crypto, NFTs, or decentralized infrastructure.

2.Continuous change without losing clarity

The product was in constant motion: features iterated, priorities shifted, partnerships launched. Without strong design ownership, clarity could easily degrade over time.

3.Monetization needed to feel native, not forced

Revenue-driving elements (access passes, charging cards, upgrades) risked feeling disconnected from the core experience if treated as standalone features.

Our solution

1.Complex Web3 idea, no clear product shape

We translated abstract Web3 concepts into a clear, user-centric product narrative. Through UX structure and visual hierarchy, the product became understandable not as “Web3 tech”, but as a tangible mobile experience with clear benefits.

2.Continuous change without losing clarity

Design operated as a continuous system, not a one-off phase. Each iteration refined structure, reinforced hierarchy, and kept the product coherent as it scaled.

3.Monetization needed to feel native, not forced

We embedded monetization directly into the product flow and visual language. Purchases felt like natural progression points, not interruptions — aligned with user goals and product logic.

/04 //

Product Experience

APhone was designed as a product users grow into — not something they have to fully understand on day one. The experience balances Web3 complexity with a familiar mobile-first flow, allowing users to explore features, earn, and interact with the ecosystem without friction. We focused on clarity, progression, and trust — making advanced mechanics feel accessible while keeping the interface scalable as the product evolved.

Outcome

+35–45% completion rate

On the pass purchase flow

+15% repeat interactions

With passes and recharge cards

/05 //

Entry Point Experience

The landing page acted as a transition layer between marketing and product.  Its role was not to sell visually, but to explain the concept, build trust, and guide users into the dApp without friction.

Next case

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Development

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INTRIGUED?

LET'S BUILD TOGETHER

From zero to pitch-ready in weeks. We design MVPs that win investors.

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/Clients/

5.0

Avarage Grade

Froggik

"DESH Team maintained effective communication throughout the project."

Thanks to DESH Team's work, the client saw increased product recognition within the cryptocurrency community. The team managed the...

Thanks to DESH Team's work, the client saw increased product recognition within the cryptocurrency community. The team managed the project effectively, provided timely deliverables, and responded promptly to the client's needs throughout the engagement. DESH Team's cost-for-quality ratio stood out.

Viktoriia Bernatska

Co-Founder

ChainCrafters

"I liked their corporate policy and how they turned to customers and their wishes."

DESH Team delivered the project on time, effectively improving the site's UX and flow. The team took the time to understand the cl...

DESH Team delivered the project on time, effectively improving the site's UX and flow. The team took the time to understand the client's vision and utilized their wide range of resources to handle all of the client's needs and implement their ideas. The client also praised the team's insights.

Kolya Vovkun

CEO, Founder

Dropshipping

"I really like how they treat their clients."

DESH Team successfully completed all deliverables; the branding was a great fit for the client's company, and the website was done...

DESH Team successfully completed all deliverables; the branding was a great fit for the client's company, and the website was done well. DESH Team delivered on time and communicated effectively, providing responses within one hour. Their personable approach and improvement suggestions stood out.

Tetyana Yarchak

CEO

5.0

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