DESH Group: Full-cycle Web3 Agency

Platnum —

conversion Web3

pre-sale platform

About the project

Platnum came to us with only a vision of a token launch, without clear structure, hierarchy, or conversion logic. We transformed the concept into a trust-driven, on-chain integrated pre-sale experience ready for real users and real capital.

Industry

WEB3

Delivered

UI/UX Design

Development

Marketing

Tech stack

Next.js, React, Solidity, Ethers.js

Web3Modal, Node.js, PostgreSQL

Outcome

2,400

Pre-sale participants

<3s

Transaction confirmation

$1,2 M

Raised

15+ KPIs

Tracked in dashboard

40 KOL

Activated

Wallet types integrated

/01 //

about PRODUCT

Platnum was created to present complex tokenomics, vesting logic, and allocation mechanics in a clear, conversion-oriented format — turning technical blockchain infrastructure into a trust-driven investment experience.

The project came to us at an early stage, with a token concept and technical foundation but no structured user journey or sales narrative. Our role was to transform a fragmented idea into a market-ready pre-sale system — aligning UX, frontend logic, wallet interactions, and messaging into a single cohesive launch product.

The result was a scalable pre-sale architecture ready for traffic, marketing campaigns, and investor acquisition — combining clarity, credibility, and technical execution in one system.

/02 //

workflow

We approached Platnum not as a landing page, but as a launch mechanism. The goal was to build a structured system — combining product framing, conversion logic, Web3 integration, and technical reliability. We worked in parallel to ensure that positioning, token mechanics, and user flows aligned from day one.

/03 //

problem & solution

Users found it difficult to understand the game rules, bonuses, and betting logic. The development worked with a fragmented architecture and inconsistent behavior of the same mechanics across different games. Marketing couldn't simply explain the product's value — everything seemed complicated, overloaded, and inconsistent.

Main Problem

The project faced several critical challenges:

No structured narrative explaining token utility and value

Complex tokenomics that were hard to understand for new investors

Low initial trust (early-stage Web3 project)

No clear conversion path from visitor → connected wallet → purchase

Need to launch fast without sacrificing credibility

In Web3 pre-sales, confusion = lost capital.

Without clarity and trust, even strong token mechanics fail to convert.

Our Solution

What we implemented:

Clear product positioning and simplified tokenomics breakdown

Visualized allocation & supply to reduce cognitive load

Structured funnel: Awareness → Trust → Utility → Action

Wallet-ready UI with frictionless connect & purchase flow

Technical architecture optimized for performance and scalability

Marketing-ready structure for campaigns & traffic acquisition

Instead of a promotional page, we delivered a conversion-focused Web3 launch platform — ready to attract, educate, and convert early-stage investors.

/04 //

PRODUCT EXPERIENCE

We approached the presale as a conversion system — aligning product narrative, wallet interaction, and token logic into a clear, trust-driven user journey designed to reduce friction and support real participation.