DESH Group: Full-cycle Web3 Agency

Platnum —

conversion Web3

pre-sale platform

About the project

Platnum came to us with only a vision of a token launch, without clear structure, hierarchy, or conversion logic. We transformed the concept into a trust-driven, on-chain integrated pre-sale experience ready for real users and real capital.

Industry

WEB3

Delivered

UI/UX Design

Development

Marketing

Tech stack

Next.js, React, Solidity, Ethers.js

Web3Modal, Node.js, PostgreSQL

Outcome

2,400

Pre-sale participants

<3s

Transaction confirmation

$1,2 M

Raised

15+ KPIs

Tracked in dashboard

40 KOL

Activated

Wallet types integrated

/01 //

about PRODUCT

Platnum was created to present complex tokenomics, vesting logic, and allocation mechanics in a clear, conversion-oriented format — turning technical blockchain infrastructure into a trust-driven investment experience.

The project came to us at an early stage, with a token concept and technical foundation but no structured user journey or sales narrative. Our role was to transform a fragmented idea into a market-ready pre-sale system — aligning UX, frontend logic, wallet interactions, and messaging into a single cohesive launch product.

The result was a scalable pre-sale architecture ready for traffic, marketing campaigns, and investor acquisition — combining clarity, credibility, and technical execution in one system.

/02 //

workflow

We approached Platnum not as a landing page, but as a launch mechanism. The goal was to build a structured system — combining product framing, conversion logic, Web3 integration, and technical reliability. We worked in parallel to ensure that positioning, token mechanics, and user flows aligned from day one.

/03 //

problem & solution

Users found it difficult to understand the game rules, bonuses, and betting logic. The development worked with a fragmented architecture and inconsistent behavior of the same mechanics across different games. Marketing couldn't simply explain the product's value — everything seemed complicated, overloaded, and inconsistent.

Main Problem

The project faced several critical challenges:

No structured narrative explaining token utility and value

Complex tokenomics that were hard to understand for new investors

Low initial trust (early-stage Web3 project)

No clear conversion path from visitor → connected wallet → purchase

Need to launch fast without sacrificing credibility

In Web3 pre-sales, confusion = lost capital.

Without clarity and trust, even strong token mechanics fail to convert.

Our Solution

What we implemented:

Clear product positioning and simplified tokenomics breakdown

Visualized allocation & supply to reduce cognitive load

Structured funnel: Awareness → Trust → Utility → Action

Wallet-ready UI with frictionless connect & purchase flow

Technical architecture optimized for performance and scalability

Marketing-ready structure for campaigns & traffic acquisition

Instead of a promotional page, we delivered a conversion-focused Web3 launch platform — ready to attract, educate, and convert early-stage investors.

/04 //

PRODUCT EXPERIENCE

We approached the presale as a conversion system — aligning product narrative, wallet interaction, and token logic into a clear, trust-driven user journey designed to reduce friction and support real participation.

Outcome

Launch-Ready in <30 Days

Delivered a complete presale system from concept to production-ready launch in under a month.

Investor-Focused UX

Simplified pricing tiers and allocation logic to support faster decision-making.

Next case

A skill-based PvP prediction arena.

UX/UI Design

DRESS CODE — AI PLATFORM

Your personal AI stylist

new york: 16:25

dubai: 16:25

Kiyv: 16:25

INTRIGUED?

LET'S BUILD TOGETHER

From zero to pitch-ready in weeks. We design MVPs that win investors.

Chat on Telegram

Book a Call

/Clients/

5.0

Avarage Grade

Froggik

"DESH Team maintained effective communication throughout the project."

Thanks to DESH Team's work, the client saw increased product recognition within the cryptocurrency community. The team managed the...

Thanks to DESH Team's work, the client saw increased product recognition within the cryptocurrency community. The team managed the project effectively, provided timely deliverables, and responded promptly to the client's needs throughout the engagement. DESH Team's cost-for-quality ratio stood out.

Viktoriia Bernatska

Co-Founder

ChainCrafters

"I liked their corporate policy and how they turned to customers and their wishes."

DESH Team delivered the project on time, effectively improving the site's UX and flow. The team took the time to understand the cl...

DESH Team delivered the project on time, effectively improving the site's UX and flow. The team took the time to understand the client's vision and utilized their wide range of resources to handle all of the client's needs and implement their ideas. The client also praised the team's insights.

Kolya Vovkun

CEO, Founder

Dropshipping

"I really like how they treat their clients."

DESH Team successfully completed all deliverables; the branding was a great fit for the client's company, and the website was done...

DESH Team successfully completed all deliverables; the branding was a great fit for the client's company, and the website was done well. DESH Team delivered on time and communicated effectively, providing responses within one hour. Their personable approach and improvement suggestions stood out.

Tetyana Yarchak

CEO

5.0

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