DESH Group: Full-cycle Web3 Agency

From fragmented

tools to a unified

De-Fi ecosystem

About the project

We transformed Feyorra from a technically complex and inconsistent Web3 product into a clear, reliable, and scalable DeFi ecosystem. By aligning UX, engineering, and go-to-market strategy.

Industry

WEB3

De-Fi

Delivered

UI/UX Design

Development

Marketing

Tech stack

React, Redux, Wagmi

Node.js, PostgreSQL, Redis

Outcome

$3.2M

Market cap. Clear token utility strengthened perceived value.

99.8%

Platform uptime achieved. Stable handling of async transactions and cross-chain operations.

1,200

Token holders through product-driven campaigns.

Blockchain networks integrated and unified under a single product logic.

Successful airdrop seasons. Airdrops integrated into product usage.

2.5s

Average page load time. Performance optimized for real-time DeFi interactions.

/01 //

about PRODUCT

Feyorra is a Web3 platform built around the FEY utility token, offering staking, liquidity mining, and token transfers across multiple blockchains. The platform was technically difficult to use, maintain, and explain.

For users, this meant uncertainty: similar actions behaved differently across flows, transaction states were unclear, and it was hard to predict outcomes when real money was involved. Behind the scenes, complex async logic, cross-chain interactions, and inconsistent UI patterns made the product harder to maintain, extend, and stabilize.

At the same time, Feyorra was difficult to explain from the outside. Token utility, product value, and ecosystem logic were spread across features instead of forming a clear story. The platform worked — but it wasn’t ready to scale, onboard new users, or support long-term growth.

/02 //

workflow

Feyorra needed more than a visual refresh or new features. As the product expanded across blockchains and use cases, our goal was to turn growing complexity into a coherent system.

/03 //

problem & solution

Users struggled to understand how the system worked, developers wrestled with fragmented logic, and marketing couldn’t explain the value simply. The product worked, but it wasn’t aligned, predictable, or ready to scale.

Main problems

1.Users did not understand what was happening with

The actions looked the same but yielded different results
It was unclear whether the transaction went through, got stuck, or failed

2.Features were growing faster than the system's stability

The interfaces seemed like they were created by different teams
Adding a new network = reworking half the platform
Difficult to test, hard to maintain

3.Cross-chain logic was failing with real users

An incompatible network broke the flow
Fees "disappeared" without explanation
Some errors came from the wallet, and the user didn’t understand why

4.The product existed, but no one talked about it

Feyorra had a real utility token and a functioning dApp, but there was no systematic marketing at all
There was no clear positioning, educational materials, or narrative
Users came randomly, rather than through a clear offer

Our solution

1.Users did not understand what was happening with their money

Clear flows for each action (staking, LP staking, bridge)
Unified states (pending / success / error
Tooltips, hints, and cards showing "what happened and what’s next."

2.Features were growing faster than the system's stability

A single UX system for all flows
Design system and reusable components
Architecture that allows scaling networks without rewriting the product

3.Cross-chain logic was failing with real users

Network validation before any action
Transparent fee structure (platform + network)
Fallbacks and friendly messages instead of "unknown error."

4.The product existed, but no one talked about it

We built a marketing foundation from scratch
Created education-first content
Launched campaigns (including airdrop seasons) that were tied to real product usage

/04 //

staking

Staking FEY used to feel opaque — users didn’t know when rewards started, how penalties worked, or whether a transaction succeeded. We redesigned the entire flow: from entering the amount to unstaking, showing what is happening with each coin in real time.

Before

After

For unregistered user

0x7D53a...C308a

FEY24.0

0x7D53a...C308a

Tooltip

999

Connect Wallet

Feyorra Bridge

our solutions

Staking became a predictable end-to-end flow

We have redesigned the staking logic and smart contract states so that every action has a clear outcome: how much the user stakes, when they start earning, and what happens during unstaking

Live balances instead of “magic numbers”

We have connected event listeners to the smart contracts and added automatic updates for balances and rewards. Users see the current data immediately after the transaction

One place to control staking and unstaking

We have brought staking and unstaking onto one page. This has simplified navigation, and the backend API along with unified logic allows for managing all deposits through one transparent interface

Transparent risk and penalty model

We have formalized the rules for lock periods and penalties in contracts. The user understands before confirming the transaction that they can withdraw, making the product predictable and reliable

Waiting for approve

Confirm the transaction in MetaMask wallet

Staked

24.0986FEY

$12,765

All Rewards Question

44.4619FEY

≈$23.48206390

Claimed

44.4619FEY

≈$23.48206390

Outcome

–40% friction

There are fewer retries in staking, fewer support requests

+62% Completed operations

Because users clearly understand what they are doing

/05 //

bridge

Feyorra Bridge enables the transfer of FEY between Ethereum, BNB Chain, and TON. We have simplified a complex technical process into a clear action with defined states, visual cues, and transparent fees. We created a single interface for all networks — the user simply selects where to send tokens from and to. The developer implemented network adapters and routing to ensure the logic works consistently across each chain

Multichain without complications

Bridging

Trust in the platform is growing thanks to clear
statuses, summary information, and updated balances

Unlock All The
Features of Feyorra

our solutions

We conducted a competitor analysis. We identified direct,
secondary, and indirect competitors, analyzing their functionality

For unregistered user

Transparency of fees and total amount

Before confirmation, the user sees the Rate, Platform fee, Destination network fee, Total fee, and the final block "You will receive." This addresses the main question of "where are my tokens and how much will I receive?".

Cross-chain support

Two more networks (BNB and TON) have been added to Ethereum, making the Bridge multi-chain. The single network selector in the header simplifies navigation and eliminates errors.

Transaction history

Cross-chain support

Two more networks (BNB and TON) have been added to Ethereum, making the Bridge multi-chain. The single network selector in the header simplifies navigation and eliminates errors.

Confirm

Send to another address

Statuses and progress

An intermediate pop-up "Transfer submitted..." has been added, explaining that the process is underway. The user sees statuses Pending → Processing → Completed, which reduces anxiety and waiting.

Error Notifications

For unregistered user

In progress

Transaction

Error Notifications

We have worked through key scenarios: network mismatch, gas absence, user transaction rejection, technical failure. The messages have become clearer, instead of the dry "Error."

Outcome

+3 blockchain networks

FEY can be bridged between Ethereum, BNB Chain, and TON in a single interface

Zero “blind” transfers

Zero "blind" transfers

/07 //

MARKETING & GROWTH

We built the first go-to-market engine for Feyorra — from zero community presence to structured activation. Education-led content, feature storytelling, and community programs turned a niche token into a growing ecosystem.

Go-to-market strategy

Build trust → Educate users → Activate community → Scale holders

Market positioning

We do

Translated the message from "there is a token" to "there is a utility in the real product"
Linked FEY with Pasino Casino (games, XP, rewards)

Effect

The product has ceased to be "just another crypto token."
Investors and users have come to understand what they are getting into.

Community re-activation

We do

Updated social media according to tone of voice and design
Started publishing daily

Effect

Returning old users + new organic ones joined
Live interaction increased trust in the product

Education

We do

Explained in simple terms: what FEY, APY, LP, and cross-chain are
Created a "content hub" for the dApp → understood → clicked → used

Effect

Users were able to act without extensive research.
Newcomers have stopped fearing DeFi.

Growth loops

We do

Introduced: XP & leaderboard, tasks, seasonality, deadlines, and "last chances"
Added FEY rewards for activity

Effect

Participation has become a game.
Users encourage others (sharing, inviting friends).

Airdrop

We do

Planned 3 waves of airdrop seasons
Each season had: clear participation rules, transparent rewards, deadlines, and CTAs leading to the dApp or Pasino

Effect

The value of participation has become clear.
Airdrop → active users → holders → FEY turnover in the ecosystem.

Twitter post

What we did:

launched waves of motivation with deadlines and closed windows

Effect:

generated FOMO, stimulated initial actions and participation in the program

What we did:

strengthened internal competition within the community — XP, ranks, status

Effect:

the increase in activity without direct reward — people play to keep up

What we did:

They explained in simple terms what FEY is and why it is useful

Effect:

beginners understand the real value → they trust the product more easily → fewer barriers to usage

Outcome

1,200

Token holders

$3.2M

Market cap

Successful airdrop seasons

/06 //

liquidity mining

We turned liquidity mining from a cryptic DeFi mechanic into a structured “deposit → stake → earn” journey. A clearer UI, strong messaging, and backend handling removed ambiguity between LP tokens, staking and rewards — making the feature usable for everyday holders.

Pool Summary

All Pools

The user always controls their assets

Integration of LP staking directly in the pool

The user does not need to look for another section — everything happens in one place, which reduces steps and minimizes errors.

Outcome

+1 new earning flow launched

Liquid mining has become a clear second option alongside FEY staking

Faster first transaction

Instructional CTAs have reduced onboarding to 2–3 clicks instead of 6–7

/08 //

Token Landing page

We designed and launched a dedicated landing page built to explain FEY before users touched the dApp.

Features of Feyorra

3D Visualization

A Few Components

We have developed a comprehensive design system to unify the platform's design.

180+ сomponents

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INTRIGUED?

LET'S BUILD TOGETHER

From zero to pitch-ready in weeks. We design MVPs that win investors.

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/Clients/

5.0

Avarage Grade

Froggik

"DESH Team maintained effective communication throughout the project."

Thanks to DESH Team's work, the client saw increased product recognition within the cryptocurrency community. The team managed the...

Thanks to DESH Team's work, the client saw increased product recognition within the cryptocurrency community. The team managed the project effectively, provided timely deliverables, and responded promptly to the client's needs throughout the engagement. DESH Team's cost-for-quality ratio stood out.

Viktoriia Bernatska

Co-Founder

ChainCrafters

"I liked their corporate policy and how they turned to customers and their wishes."

DESH Team delivered the project on time, effectively improving the site's UX and flow. The team took the time to understand the cl...

DESH Team delivered the project on time, effectively improving the site's UX and flow. The team took the time to understand the client's vision and utilized their wide range of resources to handle all of the client's needs and implement their ideas. The client also praised the team's insights.

Kolya Vovkun

CEO, Founder

Dropshipping

"I really like how they treat their clients."

DESH Team successfully completed all deliverables; the branding was a great fit for the client's company, and the website was done...

DESH Team successfully completed all deliverables; the branding was a great fit for the client's company, and the website was done well. DESH Team delivered on time and communicated effectively, providing responses within one hour. Their personable approach and improvement suggestions stood out.

Tetyana Yarchak

CEO

5.0

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